La Roche-Posay's Lipikar AP+Max Moisturizing Cream

Lipikar AP+MAX Moisturising Cream by La Roche-Posay is a moisturising and multi-repairing body cream (formerly Lipikar AP+M Balm) scientifically shown to alleviate extra dry skin and provides long lasting, 48-hour hydration*. Formulated with Ceramides, Niacinamide and Shea butter, it is now also powered by Neurobioma™, the newest, exclusive La Roche-Posay ingredient designed to help reduce skin dryness. Lipikar AP+Max has triple action and delivers 72-hour dry skin relief** and helps repair the skin moisture barrier.

Enriched with skin-identical lipids, humectants and emollients, this triple repair body moisturiser works to replenish the skin's hydrolipidic film, restore essential moisture balance and strengthen the skin's natural protective barrier. Glycerin — a powerful humectant derived from vegetable sources — draws moisture into the skin, while La Roche-Posay Prebiotic Thermal Water, rich in selenium and trace minerals, soothes and supports skin resilience. Aqua Posae Filiformis works in concert with Neurobioma™ to help reduce itch due to dryness cycle associated with very dry, skin, while Shea Butter restores the skin's moisture film for a comforted, healthy-looking complexion.

Dermatologist-tested, this body cream is suitable for the whole family's very dry, sensitive skin.

Suitable for babies from two weeks. Tested on all skin tones.

**Instrumental test, 23 subjects

**Cosmeto-clinical study, 75 subjects, 3 days after stopping use after 4 weeks of use

Rich comfortable cream texture that applies without feeling slippery

• Helps repair the skin's moisture barrier
• Provides long-lasting, 48-hour hydration*
• Relieves dry skin discomfort for 72-hours**
• Fast absorbing rich, comforting cream with a non-sticky & non-greasy finish
• Replenishes skin's essential lipids for healthy looking skin
• Suitable for the whole family, including babies from 2 weeks

**Cosmeto-clinical study, 75 subjects, 3 days after stopping use after 4 weeks of use

Apply morning and night to the face and or bod

KEY INGREDIENTS

Neurobioma™:
A cutting edge skincare technology in Lipikar AP+MAX Triple Repair Moisturizing Cream. It acts on the skin's surface and helps prevent the itching sensations or itch due to dryness cycle on dry skin.

Ceramide-3:
 Ceramides are lipids naturally found in skin. They play an essential role to help retain moisture and maintain a strong moisture barrier. Ceramide 3, also known as Ceramide NP, is a skin-identical lipid used in our formulas to help support the skin moisture barrier.

Shea Butter:
restore the skin's hydrolipidic film and help skin feel soothed.

Niacinamide:
A form of vitamin B3, niacinamide is a water soluble vitamin. It is widely used in dermatology for its soothing properties, helping restore skin's moisture barrier, and visibly fading skin discolorations.

Glycerin: 
it's an excellent humectant. It helps hydrate skin by absorbing water from the surrounding environment.

La Roche-Posay Prebiotic Thermal Water: 
 A soothing water sourced in the town of La Roche-Posay in France and a core ingredient in most of our products. It contains a unique combination of minerals, trace elements, and a high concentration of selenium, a natural antioxidant.