Key Benefits

• Dermatologically certified for sensitive skin
• Made from plant-based ingredients, not harsh synthetic detergents
• Contains nourishing New Zealand harakeke and soothing organic chamomile
• Fun foaming pump format that makes bath time easier
• Secure lock-up pump for safe, one-handed dispensing

How to Use

Massage gently onto body and into scalp, then rinse thoroughly. If it contacts eyes, flush with water.

Key Ingredients

New Zealand harakeke (flax), organic chamomile, plant-based cleansing agents.

FAQs

Q: Is this suitable for newborns?
A: Daily bathing/soap isn't strictly necessary for newborns in their first few weeks — when you do wash, this foaming formula is gentle enough for delicate baby skin.

Q: Is it dermatologically tested?
A: Yes, it's dermatologically certified for sensitive skin.

Q: Does it contain harsh detergents?
A: No — it's formulated from plant-based ingredients.

Q: Is Ecostore an eco-certified brand?
A: Yes — ISO 14001:2015, Toitū enviromark diamond and net carbonzero certified, in 100% recyclable sugarcane-plastic bottles, safe for septic tanks/greywater.