NOW ADAM Superior Men's Multi 90 Softgels – Comprehensive Men's Multivitamin with Lycopene, Saw Palmetto & CoQ10

NOW ADAM Superior Men's Multi is a comprehensive, advanced multivitamin formulated specifically for men's health — going beyond basic vitamins and minerals to include targeted men's health nutrients including Lycopene (prostate antioxidant), Saw Palmetto (prostate support), CoQ10 (cellular energy and cardiovascular), Grape Seed Extract (antioxidant), Omega-3 fish oil, and a full B-vitamin complex. GMP certified, non-GMO, in softgel form for easy swallowing and enhanced absorption of fat-soluble nutrients. 90 softgels — 45-day supply at 2 softgels daily.

• Full spectrum vitamins and minerals tailored for men's needs
• Lycopene — prostate antioxidant support
• Saw Palmetto — traditional prostate health herb
• CoQ10 — cellular energy and cardiovascular function
• Omega-3 fish oil, Grape Seed Extract, full B-complex

Frequently Asked Questions

What makes ADAM different from a standard multivitamin?

Standard multivitamins provide basic vitamins and minerals. NOW ADAM adds several men-specific nutrients not found in regular multivitamins: Lycopene and Saw Palmetto for prostate health, CoQ10 for cellular energy and heart function, Grape Seed Extract for antioxidant protection, Omega-3 fatty acids for cardiovascular and joint health, and Luteolin. This makes ADAM a comprehensive one-product men's health formula rather than just a nutrient safety net.

How does Lycopene support prostate health?

Lycopene is a carotenoid antioxidant naturally concentrated in prostate tissue. Epidemiological research consistently associates higher lycopene intake (from tomatoes and supplements) with reduced risk of prostate enlargement and prostate cancer. As a fat-soluble antioxidant, lycopene protects prostate cells from oxidative damage and reduces inflammatory signalling — making it one of the most evidence-supported preventive nutrients for prostate health.

How does Saw Palmetto support the prostate?

Saw Palmetto (Serenoa repens) berry extract is traditionally used for benign prostatic hyperplasia (BPH) — enlarged prostate. It inhibits 5-alpha-reductase, the enzyme that converts testosterone to DHT (dihydrotestosterone), which drives prostate cell growth. Multiple clinical trials support its use for improving urinary flow and reducing BPH symptoms, with an excellent safety profile for long-term use.

What is the CoQ10 for in a men's multivitamin?

CoQ10 (ubiquinol/ubiquinone) is essential for mitochondrial energy production in every cell — particularly high-energy organs like the heart, skeletal muscle, and brain. CoQ10 levels naturally decline with age and can be significantly depleted by statin medications. Its inclusion in ADAM supports sustained energy levels, cardiovascular function, and muscle recovery — all critical aspects of men's health as they age.

When should I take NOW ADAM Men's Multi?

Take 2 softgels daily with food — the softgel format significantly improves absorption of fat-soluble vitamins (A, D, E, K) and Lycopene, which require dietary fat for absorption. Split the dose (1 softgel morning, 1 evening) if preferred for sustained nutrient availability. Avoid taking on an empty stomach as the Omega-3 content may cause mild reflux.